Glowleaf

As promised, I will discuss the techniques you can use, to start a new site. NOT your first site, a new site.

This is not for beginners, although they can benefit from it. This is not a step by step analysis, its a strategy.

All techniques are summarized here, I will analyze them in future posts.

Well, you have your new niche, done your keyword research, picked up a nice brandable domain, and now you need to kick start the site so that traffic pours in the profits.

Regarding the design, you need to make it the same way you want it to look in 2 years. Monetize right away, put up those affiliate links. You don’t need thousands of visitors to make a sale, you need buyers (My personal record is a 350$ sale from 2 visitors. Beat that).

Also, many say that you need to upload the content slowly. That is totally bullshit, except if you are autogenerating 500.000 pages. How many do you have, 10, 100, 1000 articles? Put them up there. The sooner they are exposed to the spiders, the better indexing they will have. Remember, that 2nd tier search engines exist, and they take 4-6 months just to find you. Google has no problem at all, and a brand new 500 page site is not a red flag.

Next comes the well known secret, that googlebot likes sites that are constantly updating. You need to get your site in that category, by updating content daily. You can always add a post every day, but our scenario is the webmaster who owns 10+ sites. Updating them can become a nightmare very quick.

An easy way to do this, is to put up a secondary Wordpress blog, with a scraper plugin, that posts 5 news stories from your niche every day. Link from your homepage as “News”. This method is not totally efficient, because google will not index all of the posts from the scraper. Still, the pinging and the sitemap update show your site as being alive. A custom scraper that spins the posts would be ideal.

Another controversial revenue source, that also creates content at the same time, is an Ebay store. I know, stupid people at fora will nag, oh my stores are deindexed, Google hates BANS etc etc whine whine.

Of course Google hates Ebay stores, because by themselves they are merely scrapers. Integrate them in a complete site though, and they become a great part of it. Ebay is so big, that you cannot possibly not find a niche to fit an Ebay store. Every search a visitor does, creates another page (the search log will be priceless later when you want to tweak the site and squeeze every penny). Mcjiffy is fine for this job, but you need to tweak the template.

An easier alternative is an Amazon store, but it does not sit in your server, and you lose the content benefit.

You have researched your competition, right? Include a light directory script in your site, that links to them. Yes, link to your competition.

Why? Because a site is judged by its relevant outgoing links, and unfortunately, the relevant sites are mostly your direct competitors. Sure you can link to a wikipedia page, or another niche article. But they are not enough, you need at least 50 links.

Then, create links with your competitors name as anchor text, and link to your directory pages. Most webmasters are not narcissistic enough to rank for their own name, so go ahead and rank for it. Sure, people will simply land on your page, and click the link, landing on the competition. But a small percentage will browse around. You will be stealing a percentage of their traffic, and they cannot complain, because you are already linking to them. A long term benefit is that you can charge for their listing when you gain traffic.

An even better version is to use a script that asks for reciprocal links in order for someone to submit his site. But do as mentioned above, link to the top 20+ in your niche by yourself. An empty directory is useless. This is a nice fire-and-forget method, that benefits you long term.