Branding your way to success � Glowleaf

Nov 02

Branding your way to success

Doodling, Internet Marketing, Virtual War, WebWriMo challenge Add comments

How strong is your business’es brand name? Does it create emotions when people gaze your logo? Is it memorable? Do people recognize it?

To understand how importand branding is, take Google for example. Google has managed (through an amazing service) to become a habit. Habits rarely change. A new search engine might show up, bigger, faster and better than Google, but the latter will still keep its market share simply because people are used to typing www.google.com and hitting enter…

The same goes for Coca-Cola, Intel, even Post-it.

Maybe all your business really needs is some work in its branding to take off. I discovered some experts online, specializing in branding your business. Their whole concept and mindframe seems to suit my ideas, about making your business and product remarkable. The site is www.brandidentityguru.com, and they offer services ranging from search engine optimization, logo design, marketing strategies, branding strategies etc.

A funny page is their Brand Strength Test, where you rate a few factors of your brand, and the tool measures your brand strength in different areas.

Brand Identity Guru will show you what people really think about your current image, what needs changing or enhancing, and the exact steps for that. They will research the niche you are in, and compare your brand against a couple of competitors.

Knowing the lay of the land, knowing your own and your competitor’s strengths and weaknesses can give you a powerful competitive advantage.

I love their way of thinking, and a page that really got me thinking is this one, on what is branding. No, it seems that branding is not just your logo…