Aug 14

CJ just launched a Pay-Per-Call service for advertisers and publishers. You can find the promo sheet here.

I haven’t managed to try the service yet, the signup requires a phone verification that for some reason does not work for me.

But the service certainly looks promising. Simply by brainstorming, I have come up with a few ideas that could be used with this service.

  • Offline promotion, broshures, radio ads, TV ads, leaflets
  • Bluetooth marketing
  • Conversion rate increase on landing pages
  • Twitter promotion
  • Affiliate link bypass (if there are a few people that know what an affiliate link is, there are less who know that a phone number can be a referral link as well)

Advanced affiliates will have certainly thought of spending money to make money, and buying ads in traditional media is one fine way of doing it. Radio ads are dirt cheap compared to ppc, and geographically targetted. TV ads are way more expensive to buy and create, but local TV channels do exist you know.

It remains to be seen what kind of advertisers will choose to promote through pay per call. We can safely assume that they will be high ticket, branded, consumer safe products and services like the rest of CJ’s portfolio.

We can also safely assume that they will be stuck up fucking idiots who will constantly review your campaigns and ban you for mystical and profound reasons. If you have worked with CJ, you know the TOS’s. I think they will be even more anal with the call service’s TOS.

But in the end I think it is worth a shot. There are millions of ways to promote this stuff, and some of them are bound to work.

(I just did another brainstorm, don’t even think of putting the referral phone number on your ads to save clicks. FFS. I know some people will try it).

They claim that conversion rates are sky-high, and I believe that. If a person bothers to pick up the phone and call, he is half-sold already.

You just need to find that person and stick the digits in his retina.

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Popularity: 9% [?]

written by Glowleaf \\ tags: ,

Jul 28

I am resurrecting an old project of mine, a Greek affiliate marketing forum.

The forum language will obviously be Greek, so this announcement is of use only to Greeks. I had made a similar effort with no results about a year ago, but this time I believe the industry is ready for something like that. Also, this time I have a partner, so I expect things to be easier and more fluid.

Here it is then, Greek affiliate marketing forum Fidaki.gr

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Popularity: 16% [?]

written by Glowleaf \\ tags:

Jul 27

A huge amount of money and time go to finding out the best converting offers for a certain niche. Think of it as lost ppc money and wasted time in crappy merchants.

In this case, I have done the work for you. Other affiliates keep the converting programs a secret, because honestly, that information is truly valuable. But not me.

Here it is, a poker affiliate program that just works.

No need to thank me, just turn off your rss reader and go push some traffic.

Popularity: 10% [?]

written by Glowleaf

Dec 20

wtd615.gif

Yes, really, you do.

Why? Because you are doing it wrong. For those who are unfamiliar with the acai berry niche, 90% of affiliates do the following:

  1. Go to http://www.laurasweightloss.com/
  2. Register a girlsnameweightloss.com domain
  3. Set up a blog with the exact same pictures and exact same layout as laura’s
  4. Fire up a keyword tool, get approximately the same list as every other affiliate
  5. Set up prosper202 and,
  6. Fire up their adwords campaign
  7. Optimize the keyword list and bids.

What is wrong with that, one might ask. Well, if it happens 10, 12, 30, even 40 times its ok. When every single fucking acai berry affiliate does the exact same thing, then guess what? The niche gets saturated! And then all those affiliates whine about their profit loss, no sales days and google slaps. (update: as this post is written, there has been a report on wickedfire that an adwords account got deleted for promoting acai berries)

“Ok then you smartass, how would you do it?”

How would I dive in an oversaturated niche? Why, with a different angle of approach of course!

  • First of all, I would find a way to use Oprah’s name in my campaign. There is a guy who is already doing that, and the others call him an idiot. He is not, unless he gets caught. By using Russian dont-see-dont-care servers and fake whois (you dont need an amazing domain, even oprah-acai-berry-official.info will work) you can abuse this for a month or two, and then rotate everything to avoid getting caught. This is a downright scam, so newbies should not even attempt it (newbies in fraud, not IM). I did warn you.
  • Second idea. I would resurrect the whole damn history of weight loss supplements, and set up a blog with articles on why acai berry is better than each one. Why? Because I would create a keyword list for every old weight loss niche as if I were to promote it today. (it took me less than a minute to find 5 names http://www.philkaplan.com/thefitnesstruth/update.htm)

Why do that? Because, when you have the keyword lists of OLD weightloss niches, you can set your adgroups on each one, and write ads that say something like “Natural fat burners are a scam. Find out here”.

I would hire a good copywriter to make me articles debunking the INSERT OLD SCAMMY OFFER HERE, and gradually sell acai berry as the new “safe” offer. Rinse and repeat on every old niche. Cheap targetted clicks.

“People don’t look for old products!”

Yes they do.

  • Third idea. Hug and cuddle all the victims of the other acai berry affiliates. People got scammed, and the internet is full of scam reports and complaints and whatnot. Set up a site pointing out the scammy acai berry offers, and subtly suggest the “safe” acai offers. These visitors are interested in weightloss as well, they are just a bit more clever than the rest. If you can convince them, you can sell.

Visitors looking for acai scams can also get foraged for their emails by giving out free pdf reports. You can set up a forum on the site for repeat visits, you can tell them which phone numbers to call for credit cancellations, you can have instant non stop testimonials. You can also “rat out” the sites that are scammy from other affiliates, but of course you will not “rat out” the real ones. Simply ask for slapped abandoned acai blogs in #cakes and you got like a dozen to rat out every month. Make it look like a victory in your site “Another acai scammer taken down by ASR”.

Just play the good guy, find the least scammy acai berry offer, and point the visitors to it. “ASR approved” badge on the banner. (Acai Scam Revealed)

This is not just about acai berry niche, you should use your imagination on everything. This post will either rekindle the whole acai niche or rain a world of hatred on me. Maybe both.

The precious few will get the hint.

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written by Glowleaf \\ tags: ,

Dec 15

crawlspeed.jpg

You can now set your own crawl speed on Google Webmaster Tools. What does this mean?

Many things actually.

1st, this shows that Google acknowledges that its automated settings are sometimes crappy, and an algorithm cannot always predict the perfect crawl rate for a site. Google is seldomly known to give options to the webmaster that affect rankings.

2nd, this makes Google Webmaster Tools even better than they already were.

All of you newbies, try to resist the urge to set the crawl rate at max. You don’t need it. On 99% of sites, the automatic setting works fine. There are only a few cases where you might need a custom setting. For example I have a few sites with thousands of pages, but only 10% of them are indexed. I assume that setting a faster crawl rate on those will help index a few more thousand pages.

It will be rare for someone to want to reduce it, despite the fact that Googlebot is the most frequent visitor, the automated setting is usually optimal. Maybe on huge indexed database sites? Nah, not even then.

So, when should you increase it? If you have a very new site, setting the bar at max might increase the indexing time. No idea, I am just guessing here. Try it.

Also, you might want to increase it a bit if you have a frequently updating site and you don’t see your new posts on a search after a few hours. Although, as I said, the automated settings usually adapt to that scenario. But, if it does fail, here is your setting that will fix it.

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written by Glowleaf \\ tags: , ,