Nov 14

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Here is a little trick I just found out for Google Webmaster Tools. Ok, I’ve known it for long, but people seem to be unaware of it.

GWT has a great feature, where it shows you the top search queries your site has appeared. Not the clicks, the positioning. So, simply by checking out that page, you can see for example that you rank No 11 for a longtail like “make monies online using your boobs”. 

A quick Adwords keyword search shows that the phrase has no searches at all! What a shock. Nevermind, lets assume that it does. You want to do some optimization to your site, so you create a new page/post with the title “Make monies online using your boobs”.

A quick Google search shows that 20.400 results appear in the index, a measly number. But we rank No 11, that means at the second page. With a slight push, we can get our site to the first page. It is much easier than it sounds.

What we need, is to create an SEO optimized page to rank for the term “Make monies online using your boobs”. Url rewrites are a must, so, like this post, the permalink is something like glowleaf.net/make-monies-online-using-your-boobs

Then we need to write the keyphrase “make monies online using your boobs” plenty of times inside the post. That is called keyword stuffing. Keyword percentages are a thing of the past, forget that stuff. Just don’t make it spammy, make it readable. Also, you need to get the keyphrase in every nook and cranny, so put it in the alt image tag as well.

Next thing we need to do, is do some inside linking with our preferred anchor text, meaning we do something like this: make monies online using your boobs

Internal linking anchor text is mostly ignored by Google, but works for MSN. Since we are trying to rank for the phrase “make monies online using your boobs”, we also need to include the phrase to the post tags. And a category with the keyphrase would be ideal.

The next step is to build some backlinks for our post, with our anchor text “make monies online using your boobs”. The easiest way is to social bookmark the post, and also add the link to your splog farm. You do have a splog farm, right?

Why are we doing this whole deal with the post? Because, it is much easier to rank a page dedicated to a particular keyphrase, than to try and rank the homepage for a whole keyword list. I see that mistake all the time. People build and buy links to their site’s homepage. You can only put so many stuff on a homepage, you cannot possibly optimize one page for everything. Fire up GWT, check the top search queries, see what rankings you got that are decent, and make some pages to rank for those like I wrote here.

Check out the Google SERP’s for “make monies online using your boobs” and try to spot this page.

EDIT: And now that the tags are live, here is the second tip from this post. If you go to the dashboard of Google Webmaster tools, you can add not only e.g. www.glowleaf.net but also www.glowleaf.net/tag and www.glowleaf.net/category, even www.glowleaf.net/tag/affiliate

Go to your new “site” and click top search queries again. Yes, you see the ranking of that folder and below. Priceless.

What this gives you is even more ranking data, straight from Google. You can see which tags make you rank, and give you an even better edge over the competition. Now who is gonna write us a script to pull all that data and dump it into a csv?

Go. Rank. Dominate.

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written by Glowleaf \\ tags: , ,

Nov 12

 

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No, this is not a fake pic. And it has nothing to do with 9/11. It is a real advertisement, an old one, presenting the Pakistani airlines ability to fly you to NY in 16h 30.

I put it here so I can prove to you how powerful an emotional responce can get, and how important symbols are in marketing.

Some things never change. The basic needs for a man, of food, sleep, sex and shelter are all hardwired since the dawn of the human race.

And there has always been a strange breed of humans, that studied their fellow people, and tried to manipulate them into buying or trading.

The basic stuff does not change. Whatever techniques marketers used 200 years ago still apply today. Only the products and the tools change, not the methodology.

So, lets examine some classic tricks marketers used for centuries, and see what tricks we can learn from these old advertisements.

Plants

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Do you remember Doc from the classic Lucky Luke cartoon? Sure, this is a kid’s movie, but the character is a mockery of real shady marketers of the times.

What Doc did was to create a miraculous hair growth potion. He scoured the Wild West looking for people to buy his stuff. If I remember correctly, the potion was plain water. He had an assosiate, posing as a regular bystander. After his sales pitch, he would call upon a volunteer to come to the stage, and show the miraculous effects of the hair growth potion. The plant would go behind the scenes and wear a big wig, and people believed that the potion was amazing. So they bought it.

Ok, people are not that stupid anymore. Or are they? Hmm…. Acai Berry *cough*.

The lesson here is to show the effects of your product to people, and if it is possible, to show a “regular” person using it, and of course being left satisfied by it. Then the mob mentality kicks in, and everyone buys it.

Desires

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See the expression on those faces? It is so far stretched it does not even seem real. The point is not to make it real, but to transfer an emotion to the viewer. A face expressing desire instantly has a mimical effect on the customer. The appropriate sections in his brain fire, and endorphins are pumped into his bloodstream.

If you can create such a strong emotional responce, the world is your playground.

Laconic

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It doesn’t get more straightforward than this. Absoluteness “Best you ever ate”, price is up there, image to show what it is like, and “Hot soup” to describe the product.

Eye catching titles

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Do you think linkbait is something new? Check out these titles. Especially the “Drop Dead” one… Pure fucking genius.

Emotional hammering

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The first one is not that old, but it has a very powerful message. Note that it is delivered in “Sin City” style. White, black and red.

“To be killed in action” and shows a baby. No parent can ignore this ad.

“Feeling Blue?” catchy tagline, and the classic before and after trick. We don’t make ads like this anymore, but they work. Note the smile in the last picture. The marketer is trying to intertwine that image with the memory of the product. If I were to make that ad, I would put the bottom 2 pictures the other way around, to preserve the antithesis structure. Ivory Soap, it floats!

“Cough, you chump”. It’s your own fault, you didn’t use listerine. You all know how big that brand is now. Note the bullshit scientific data “66% reduction shown in tests”.

“Be first in your gang/ Leaders go for Dinky toys”. This one targets the alpha males, and the beta who are wannabe alpha’s. Always worked, and always will.

“Their hero arrives on the next bus”. Powerful emotional message targeted to father figures. I believe the advice to wives part should be omitted. This is a pathetic attempt at reaching the whole of the audience with a single ad. Wrong. The idea is good, but needs to be separated. This is a man’s ad.

Died and buried

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Indeed, the day has come. All beer cans open easily now. But no one knows Schlitz beer. I am sure this is due to the stupid name. This is a classic example of good ideas but no marketing skills.

Authority recommendation

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Most of the times this is used, the authority person has nothing to do with the product. It does not matter, the more well known that person is, the more sales this ad brings. Michael Jordan advertised half the US products, and of course he had nothing to do with any of them. Except maybe Nike Air Jordan.

Scientific Bullshitting

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The first comes from the era when cigarettes were starting to prove bad for your health. It is nicely pictured in the movie “Thank you for smoking”. This marketer tries to convince customers that their smokes are less smoky than the others. The cigarette companies had managed to bullshit their way with bought scientific data through years of denial.

Yes, this is a real Max Factor ad. Makes you think how stupid today’s products will seem in the future. Scientific bullshiting at its finest.

Sexual Innuendo

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This has been used for sooo long. It works, that is the reason. Coca Cola and many alcoholic drinks have used this technique, of putting sexual images inside their ads. Even straightforward sexual messages work. You can be subtle or straight ass dirty, like the last one. Which, by the way, is not that old, but nevermind that.

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written by Glowleaf \\ tags: , ,

Nov 11

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I could not decide which pic to use on this post, so I decided to settle this issue the way I settle all my dilemmas: I just put them all up there.

You decide which is the best one. The demotivational? The in game pwnage? The Starcraft 2 Zerg Rush with cool 3D graphics? Or the real face of Starcraft? I got no poll plugin on this site, so just vote at the comment section.

What does a jergling have to do with affiliate marketing?

Nothing actually, and it would be very weird if I actually had an answer to that… Oh wait, I do.

How can we leverage on the Battlenet system to make sales? Here is a technique that is neither new nor secret, and works fine if you do it right.

The idea is to use your battlenet account to host a game on battlenet, and in the title area put up your url. Simple as that!

But, every hardcore Battlenet player knows that the games need their slots to be refreshed in order to stay visible on the queue. So, download this little script, and there it is, auto refresh!

Here is the to do list:

  • Get a warcraft/starcraft account.
  • Register a free Battlenet account.
  • Download the battlenet refresher.
  • Get a CPA offer, direct link it from a domain name. Something with starcraft/warcraft/game/cheat/maps/patches in it.
  • Run the refresher script.
  • Fire up a game, host it. In the game’s title put up your domain name.
  • Make sure it refreshes and people join and quit.
  • Leave the pc box running till it crashes.
What will happen? People look for games to join, and the refresher script will close and open your gamer slots, maintaining your hosted game in the list. People will join your game, look around, see the link, and leave after they figure out you are never going to start the game. Hopefully somewhere along the way, your url will seem interesting enough for them to Alt+Tab and type it in their browser.

This technique works, but you need some imagination, trial and error, and some intimate knowledge of the online gamer community to make it a killer.

A hint is to use warcraft III maps that have cool thumbnails and look interesting, and are not well known. People will join to check it out and download it. Also, DOTA latest maps work too, people join so they can download the map without getting kicked, and in return they notice your url. If you make it look interesting, they will visit.

Keep in mind that the online gamer crowd is more tech savvy on average, you will need something more than a random CPA to make this work. You might find some idiots to rip off with some crush offers, but in general those kids know how to navigate the net. Think minisites with warcraft maps, think cheats, think mods, think warcraft/starcraft jokes, etc.

So, if you have a copy of Warcraft III, this is a simple method to promote some offers. Depending on your chosen domain name, your chosen map and the traffic at that point in Battlenet, you can easily get 400 uniques in a day with this. I used to leave an old pc running this 24/7. Your promo will stumble on diminishing returns after a few days, so try to refresh the whole presentation a bit.

EDIT: This post had so many spelling and grammatical errors, that it was enough to convince me to go for a walk. C ya tomorrow.

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written by Glowleaf \\ tags: , , ,

Nov 07

All affiliates, at least the advanced ones, test out many micro niches at any given time. If I, for example were to consider the pokemon niche, I would do some keyword research, and come up with a good keyword list, that includes both competitive and untapped keywords.

Then, I would buy a few domains, preferrably with those keywords in them. Pokemon have lots of products, so I would go the tangible product way, setting up 10-20 Mcjiffy ebay stores. If one of the domains got some traffic, I would switch it to ppc ads just to get an idea of the bids, as well as the advertised websites.

I would also set up around 10 splogs, to test out the keyword list. And a picture gallery, as well as a video gallery filled with youtubes.

I would social bookmark all of those sites, and see which social bookmarking site performs better for the niche.

After a timeframe that gives me significant statistical data, I would print out every bit of info I had gathered, lay them all out on a table, and start brainstorming on possible utilization avenues.

Maybe the video blog performed well? Maybe I got 2 keywords that brought in lots of traffic, something like “pokemon teddy bear”? Maybe the niche needs more boobs? Or less boobs?

Simple questions really. Then I would use my experience to see what I could make on each category, with which engine, and which tools.

I have made for example, a successful anime pic gallery in the past. I used the Gallery2 engine. I already have a folder with the engine, templates and useful plugins. Cool, that is one project on the list.

I have also made a successful anime adwords campaign in the past, with deceptive ad copy. Kids are much easier to deceive… Great, that means I can do the same and get lots of cheap traffic.

Where to send it though… Hmm. I scour the CPA networks, and find 2 lead offers related to pokemon or kids. Cool. So the second project has the title “Adwords campaign, with deceitful ad copy sending traffic to a thin pokemon site, filled with the CPA I found”.

I saw that Adsense performed poorly, so I decide to leave it out of the deal.

Then I do some different kind of thinking. I have never done it before, but I know that avatar sites work well. Why not niche avatar sites then? That is my 3rd new project. Will need some research, checking out the other sites, and finding the script for the job. I will also think about bundling the avatars on torrents and uploading them, putting the site info in the torrent file. The latter is a technique that I know it works.

This process, gives me:

  • A keyword list to focus on.
  • Keyword rich domains to play with.
  • Indexed domains to play with.
  • Domains with relevant traffic.
  • 2 tried and tested methods to make money.
  • A brand new project to keep me from falling asleep from boredom.
  • About a month’s worth of data to extrapolate information.
  • Worthless sites, that can be splogged for linkjuice poured into the performing ones.

Cool. We have work to do. Pika?

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written by Glowleaf \\ tags: , , , , , ,

Nov 03

You need to stop refreshing your stats.

You all agree right?

You need to stop refreshing your stats.

Got it?

No seriously, STOP REFRESHING YOUR STATS.

Part of the shift to the businessman way of thinking means maxing out the “fire and forget” motto. Emphasis on forget, and it literally means forget. Fire up that campaign, make sure it works, all links go where they are supposed to, and then forget about it completely.

Set up that splog farm, make sure all crons fire, all rewrites work etc etc.  Then forget about it completely.

Buy that domain for the great new project you have in mind, set up a slow splog with relevant keywords on it to let it mature, and forget about it completely.

Why do I keep telling you this? Because you have to train yourself to fire and forget. Remember, fire and forget does not mean neglect, it means set everything right, make sure it works, then work on something else without refreshing the stats every 2 minutes. If the visitors come, they will come. If the product sells, it will sell. Keeping an eye on it makes no difference at all.

That is the big trap for newbies with Adsense. Adsense is a great and easy way for noobs to monetize their site, and they sit there and refresh the stats page instead of working on the site to make it more profitable. But, ok, the noobs are noobs, they have a reason for getting excited for making money online. What reason do you have? Is it your first check? Is it your 100$ milestone? Your 1000$?

Oh it is? Then why not spend your time working on the next milestone, instead of watch the first one come towards you slooooooooooooooooooooooooooooooooooooooooooooooooooooooowly.

Here is what being an expert means:

  • You know the lay of the land.
  • You have the techniques mastered.
  • Your experience tells you what works and what doesn’t in different situations.
  • Your guts show you the opportunity.
  • You research the idea.
  • You make the investment.
  • You set up everything the right way.
  • You make sure everything works as it should.
  • You forget about the whole deal.
  • You go to your next project, while casually keeping an eye on the first.

Of course you are not an expert, because then you wouldn’t need to read this. Read the above steps, and fill up whatever aspect of them you are lacking in. Yes, it’s that simple. You don’t know the playground? Learn it. You don’t have the techniques mastered yet? Practice more. No money to invest? Make more! You d… etc etc.
Someone might ask here: “But I can’t leave the first project alone, it needs constant tweaking and monitoring!

Why oh why my dear friend have I been yelling all this time about the 80/20 rule? Make the project NOT need constant tweaking and monitoring. How? FIGURE IT OUT!
Keywords are: outsourcing, automation, cron scripts, moderators, user contributed, useful tools, viral growth.

Keep on generating assets. As soon as something becomes stable and profitable, let it work and focus on your next project. Don’t try to squeeze out the first project for a few extra cents. Yes, optimize, but learn to recognize when it is time to stop and focus on the next one.

Only if you are an expert on anything will you understand what I am about to say below.

Experts see, evaluate, adjust, squeeze the trigger and walk away before the bullet hits the target. Why? Because they have already seen the bullet hitting the target in their mind. A veteran basketball player turns his back before the ball starts coming down. He knows if he will score or not. The actual physical event of the ball hitting the net is just a confirmation of what he already knows.

An expert plays all scenarios in his mind, the possibilities rush through his thoughts. The techniques are already mastered, it’s the strategy that matters now. He even invents new techniques all the time, his understanding of his craft makes him a pioneer.

An expert is never lucky, he sees that opportunity coming from a mile away and when it approaches in his trap he grabs it hard and rapes it till its dry.

An expert teaches, because through teaching you force your mind to sort through the endless amount of data on your craft, and categorize, analyze, prioritize in order to feed it to the student in manageable chunks. Through the act of teaching he goes through the basics again, and sees them with a wholly different eye, resulting in more skill and experience.

If you really want to become an expert on something, go read the above list again. It is the only guideline you really need.

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written by Glowleaf \\ tags: , , ,