Nov 25

AdBrite introduces Cost-Per-Click Auction for graphical ads

Doodling, Internet Marketing, Mind over Pixels, Moniez, Sold! To the man clicking, WebWriMo challenge 1 Comment »

AdBrite has launched a massive cost-per-click (CPC) auction for graphical banner ads. AdBrite advertisers can now pay for graphical banner advertising in the same way they pay for search placements and text ads– paying only when their ad is clicked.

CPC auction pricing is a significant departure from traditional CPM (cost per impression) rates paid by most advertisers for graphical banner ads.

When direct-response advertisers pay per impression, they assume the full risk of impressions that may never convert into clicks or sales. In AdBrite’s CPC banner auction, display advertisers pay only for clicks. This lowers advertiser risk while increasing performance.

In addition to advertiser benefits, CPC pricing rewards AdBrite’s high-quality publishers by compensating them for the full benefit of their contributions to each advertiser. Many AdBrite publishers will see a significant increase in revenue.
 

More affiliate industry news. I should get out more. In summary, advertisers could only bid cpm for image banners in the past, now they can bid ppc.

Why should I care, you might ask?

This move is very interesting in many ways. First of all, this will reduce publishers revenues. Why? Because all the smart affiliates used adbrite as an easy way to get cpm ads. I know I did. I used adbrite graphic only banners on my funny pics and video sites, because they were so crappy, the cpm networks did not approve them. And many other affiliates did. Now, from experience, those banners actually do get clicks, so that might counteract the lost revenues. The clicks are mainly due to Adbrite’s slack in incentives, deceiving graphics and all those “CLICK HERE” and “YOU WON”.

On the other hand, Adbrite has a general reputation for being crappy converter for advertisers. This move will draw more advertisers to the marketplace, thus increasing the available ads and general bid prices through competition. So, that way publishers might see higher bids and more ad spots getting filled up.

Apart from hearsay, Adbrite does infact have a huge partner network. I know for a fact that this was a great place to get cheap clicks for Crush and IQ crap offers. Maybe now Adbrite will turn into the next option after MSN and Yahoo.

If you are in any business for enough time, you know that there is a load of cash to be made on new stuff, when you dive in early. Take a dive.

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Popularity: 14% [?]

written by Glowleaf \\ tags: , ,

Nov 21

Clickbooth Webinars

Doodling, Mind over Pixels, Moniez, Noobs, RGBhat, Sold! To the man clicking, Techniques, Trailers, WebWriMo challenge No Comments »

Clickbooth, one of the biggest CPA networks, has launched a new “edu” part of their site, called Clickbooth Webinars.

This move is quite interesting, because search marketing is not an easy thing to master. Every bit helps, and the webinars offered up there are completely free. They even have a ball of string, and “NO STRINGS ATTACHED” :)

Clickbooth offers a new webinar every two weeks, about one hour long, in which top internet marketers are interviewed on their ideas and techniques for search marketing. The information provided is not “insider” or anything like that of course, but the mere fact that experts discuss real working examples of landing pages and search campaigns has a lot to offer. Simply listening to how these guys approach different problems and situations can educate you beyond anything else. And, if you are like me, seeing how an expert works and thinks is priceless.

There are currently 3 video clips available, all of them quite interesting. I personally enjoyed the third one, which is Traffic Geyser’s method of generating traffic from videos. Very forward thinking, very interesting, and coming from someone who generates so much traffic, the vid is golden.

Clickbooth claims that their top marketers reveal their “secrets”, which is of course an overstatement. The videos are indeed informational, and I am anticipating to see the upcoming ones.

Definately worth a look, definately useful, newbies will find a lot of info in there, and more experienced marketers will see a new trick or two. It’s free, so check it out. Stop watching silly youtubes and educate yourself a bit.

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Popularity: 13% [?]

written by Glowleaf \\ tags: , ,

Sep 01

Reaching the right audience

Sold! To the man clicking No Comments »

Seth Godin, an amazing out of the box thinker and experienced marketer, wrote an idea for selling your stuff to the right people. For those who don’t know, he is the founder of Squidoo. (Yes, he needs some SEO tips, I know. But he is awesome at marketing)

His focus is more on traditional business marketing, but I will give you the Glowleaf twist soon.

He simply suggests that you personally buy an established product on your niche, and bundle inside auctions your shitty unknown product as a freebie. Its direct advertising to the right demographic. Its even better than ppc marketing, because you reach people in the niche, who bought a similar product, not simply interested in it.

It’s the whole buying mode concept all over again. Why do you think companies put in leaflets in the products you buy, showing you similar things? Because they think like that, they already know that you bought a sci-fi novel, so they shove another bunch of sci-fi novels in their list, right at your face.

Emailers are already doing the same, by collecting emails from their clients and sending them other similar offers periodically.

Seth’s idea is good, but we affiliates have become spoilt, not having to handle orders, packaging, payments etc and leaving it all to the faeries, while still getting paid selling real 3D stuff. Also, someone might not want to spend money buying products. Thats cool. We live in the information age.

My twist is this:

  • I have successfully used this technique in the past. You find popular stuff on torrents, and rebundle them including some files inside. Those files can be other torrent files you have created, internet shortcuts to your landing page (you can make shortcut files with a url as a target), or text files with your message and the link.
  • If you are creative, you can find many offers that fit this idea. I used to bundle free software trial links with other popular software. Or CPA’s. Freebies will definitely work, but some times you can sell real stuff. HINT anime fans + anime toys.
  • Use your brain. (yes, this is an actual step in the process)
  • Then you need to submit your torrent to some torrent sites, the more the better, and seed it. Submitting is a real pain in the ass, because you need accounts, and the various sites have their own guidelines for the torrent files, some wanting pictures, or detailed descriptions etc.

I can promise you, that if you follow those simple steps, do it right, and experiment a lot, I can honestly guarantee you that

YOU WILL FAIL MISERABLY

Why? Because everyone forgets that the torrent communities are a social crowd. You can trick torrent communities the same way you can trick social bookmarking sites. The same rules apply, catchy title, engaging description, disturbing content.

So, we need to add a last step:

  • Create your torrent like you would create an article to get to Digg’s frontpage. If you dont know how, go learn that first.

Now, I can guarantee that you will not fail.


Popularity: 9% [?]

written by Glowleaf \\ tags: , , , ,