Seth Godin, an amazing out of the box thinker and experienced marketer, wrote an idea for selling your stuff to the right people. For those who don’t know, he is the founder of Squidoo. (Yes, he needs some SEO tips, I know. But he is awesome at marketing)
His focus is more on traditional business marketing, but I will give you the Glowleaf twist soon.
He simply suggests that you personally buy an established product on your niche, and bundle inside auctions your shitty unknown product as a freebie. Its direct advertising to the right demographic. Its even better than ppc marketing, because you reach people in the niche, who bought a similar product, not simply interested in it.
It’s the whole buying mode concept all over again. Why do you think companies put in leaflets in the products you buy, showing you similar things? Because they think like that, they already know that you bought a sci-fi novel, so they shove another bunch of sci-fi novels in their list, right at your face.
Emailers are already doing the same, by collecting emails from their clients and sending them other similar offers periodically.
Seth’s idea is good, but we affiliates have become spoilt, not having to handle orders, packaging, payments etc and leaving it all to the faeries, while still getting paid selling real 3D stuff. Also, someone might not want to spend money buying products. Thats cool. We live in the information age.
My twist is this:
- I have successfully used this technique in the past. You find popular stuff on torrents, and rebundle them including some files inside. Those files can be other torrent files you have created, internet shortcuts to your landing page (you can make shortcut files with a url as a target), or text files with your message and the link.
- If you are creative, you can find many offers that fit this idea. I used to bundle free software trial links with other popular software. Or CPA’s. Freebies will definitely work, but some times you can sell real stuff. HINT anime fans + anime toys.
- Use your brain. (yes, this is an actual step in the process)
- Then you need to submit your torrent to some torrent sites, the more the better, and seed it. Submitting is a real pain in the ass, because you need accounts, and the various sites have their own guidelines for the torrent files, some wanting pictures, or detailed descriptions etc.
I can promise you, that if you follow those simple steps, do it right, and experiment a lot, I can honestly guarantee you that
YOU WILL FAIL MISERABLY
Why? Because everyone forgets that the torrent communities are a social crowd. You can trick torrent communities the same way you can trick social bookmarking sites. The same rules apply, catchy title, engaging description, disturbing content.
So, we need to add a last step:
- Create your torrent like you would create an article to get to Digg’s frontpage. If you dont know how, go learn that first.
Now, I can guarantee that you will not fail.
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written by Glowleaf
\\ tags: auction, ebay, marketing, seth godin, torrent
