CJ just launched a Pay-Per-Call service for advertisers and publishers. You can find the promo sheet here.
I haven’t managed to try the service yet, the signup requires a phone verification that for some reason does not work for me.
But the service certainly looks promising. Simply by brainstorming, I have come up with a few ideas that could be used with this service.
- Offline promotion, broshures, radio ads, TV ads, leaflets
- Bluetooth marketing
- Conversion rate increase on landing pages
- Twitter promotion
- Affiliate link bypass (if there are a few people that know what an affiliate link is, there are less who know that a phone number can be a referral link as well)
Advanced affiliates will have certainly thought of spending money to make money, and buying ads in traditional media is one fine way of doing it. Radio ads are dirt cheap compared to ppc, and geographically targetted. TV ads are way more expensive to buy and create, but local TV channels do exist you know.
It remains to be seen what kind of advertisers will choose to promote through pay per call. We can safely assume that they will be high ticket, branded, consumer safe products and services like the rest of CJ’s portfolio.
We can also safely assume that they will be stuck up fucking idiots who will constantly review your campaigns and ban you for mystical and profound reasons. If you have worked with CJ, you know the TOS’s. I think they will be even more anal with the call service’s TOS.
But in the end I think it is worth a shot. There are millions of ways to promote this stuff, and some of them are bound to work.
(I just did another brainstorm, don’t even think of putting the referral phone number on your ads to save clicks. FFS. I know some people will try it).
They claim that conversion rates are sky-high, and I believe that. If a person bothers to pick up the phone and call, he is half-sold already.
You just need to find that person and stick the digits in his retina.
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written by Glowleaf
\\ tags: cj, pay per call
October 23rd, 2009 at 4:33 pm
I signed up for it also, and the phone verification doesn’t work yet. I tried it in Chrome, Firefox, and IE and it just sits there spinning “initializing” forever. It said it takes a couple of weeks to get validated so it’s a waiting game for now. I think it’s still in pre-launch and they’re just starting to get some buzz out about it ahead of time.
I think the %30-%50 closing rate is fantasy though. It will depend on the product and traffic source as well as average ticket price. There’s just too many unknowns (like the skill of the person answering the phone) to even be able to predict a number. They estimate $10 per call but I’m sure it will be bid up to the sky for some different categories like business opportunity seekers or people looking for a mortgage.
Nick