Glowleaf

As I was surfing, I fell upon this header image, a beautiful and clever way to mark your under construction pages (don’t ask me what was I actually looking for…)

And it seems, that the whole site called sensational.com is at the same level of sleekness as well.

The site is basically a review and directory site on healthy living in the US, exercise, diet reviews, detox via natural means and all those crazy things people do to stay healthy.

First of all, I like their business model. They have a popular niche, “Healthy living” that encompasses plenty of products, and plenty of products create confusion to the market, making the signal vs noice ratio a headache for the buyer. And we all know that stress can kill your health faster than a Big Mac.

So, sensational.com steps in (also the domain name is absolutely…eh, sensational!) and promises to the puzzled healthy-wannabe what each product does, where to find it, how much it costs, testimonials and a well written review to help him make the decision.

The idea is perfect, the market is healthy (hah!), and the marketing methods actually help the visitors make their choices.

Sections of the site are separated in two:

• Product reviews

Here are reviews on practically every health product in the US that is worth a second look, coupled with exercise equiment and detox products/techniques.

• Directories

Easy to navigate directories on US:

1. Spa
2. Gym
3. Pharmacy
4. Health stores
5. Nutrition
6. Plastic surgeons
7. Beauty Salons

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