I had a revelation today. I read a post from some idiot who started a thread and said the same old crap, add value to the internet, inform your visitor and the same old stuff swearing at everyone and no one at the same time. And then it hit me: “How much does my quality content give me, and how much the crappy/spammy one?”
Well, guess what. The spammy brings in more cash. Yes, its true. Don’t get me wrong, I get all idealistic some times, I too want to add value to the internet, I too want to educate the visitor, to impose my worldview to someone else (this blog is proof of that). Yes, I want to be proud of having websites, the epeen value of owning/running something big. Yes, I want to be able to namedrop a huge site when someone asks me which ones I own.
But quality is not good for business. It’s not me who declares that, the facts do. And in the end, business comes first, hobbies come second. It never seizes to amaze me how crappy sites with broken themes get conversions. How people order yacht charters on my splog’s comments! On a spammy, crappy, shitty, illegible SPLOG!
My most profitable domains are the ones that are typosquatting and domainsquatting, not the keyword rich ones.
My most profitable ppc projects (adsense style) are from funny/shitty/weird pics + social bookmarking.
My most profitable ppc campaigns are the ones promoting the crappiest of all products, like ringtones/crush/submits etc.
It gets to me sometimes. I make real projects, with valuable content, with an amazing visitor experience. And they tank. Simple as that.
And I see every shitty, forgotten abandoned site I make become profitable.
Someone is laughing down at us.
Related Blogs
- Related Blogs on content is king
- Marketing M i n d s e t » Blog Archive » SEO Basics Part 1 …
- Content is King at twofour54.com – Appfrica
- Is content really king? « Higher Ed Web Marketing
- Free Songs
- Related Blogs on valueable content
- Brand Joe – Marketing, Graphic Design, Web Development » Blog …
- Are We Human or Are We Bloggers? | The Blog Herald
- Adsense blog » Site not appearing in search results, or appearing …
- MicroExplosion Media » Blog Archive » Two Places To Start For …
- SEO is a Contact Sport | Play to Win!» Blog Archive » SEO: What We Do
Popularity: 48% [?]
written by Glowleaf
\\ tags: content is king, valueable content
January 11th, 2009 at 8:55 am
This brings in inferences from the tech industry…the shitty stuff that is just marketed well sells more and makes more money then its better rival.
Example being Generic MP3 players and Archos…Archos was MUCH better then anything on the market prices yes higher but justified. Yet the generics sold more and then the ipod came out….still way inferior yet sold more due to marketing (style wise archos stuff is good).
Could throw in the rise of DVD’s, VHS v Betamax , Hell HD-DVD v Blueray…the ones that win are the ones marketing better and therefore ’seem’ to be better!
January 11th, 2009 at 4:59 pm
You’re absolutely right, except when you take into account the fact that garbage content is a lot of work to maintain. You can spend six months putting together a big unique website, and then make $5-10k a month off it with minimal work (just maintenance), or you can spend 15 hours a day making 20 poll campaigns. You might make 3x as much cash on the latter, but you’re also putting in far more time.
January 30th, 2009 at 7:31 am
WITNESS….
As soon as I got my thick head past this “add value” “content is king” “white hat vs black hat” BS… I started to make money.
To this day I test new landers and web sites to watch them flop. Then I just do something stupid and obvious and I make teh moniez.
People know what they want so why not give it to them.
February 17th, 2009 at 4:47 pm
Your right about this. It’s amazing what people fall for and what’s even more incredible is that we as marketers don’t really know what they are going to go for. You just have to test test test and see what converts.