Glowleaf

I recently browsed through all the ebooks I have read about SEO 2 years ago. Looking back, I laugh at them now, but they sure did teach me a lot.

My experience has showed me that SEO has changed a lot, and for a reason.

Google cannot rely on the information the webuilder gives, simply because the webuilder can manipulate that information.

Meta tags are a thing of the past. So is alt text in images. So are h2, h3 tags.

Here is my SEO summary:

• You need your main keyphrase, and a secondary key phrase.
• Put that phrase in the title tag, the h1 tag, and in the first 20 words of your content.
• Make variations of your keyphrase, and make sure all incoming links you control have it as anchor text.
• All engines you use must have url rewrite for seo purposes, “?” in urls kill rankings.
• You need to get into DMOZ, at least for your big projects.
• Have internal links with anchor text, not “Home” and “Click Here”.
• Your domain must be brandable, but buy keyword rich domains also and point them to your site.
• Your incoming links need not only anchor text, but surrounding relevant text as well, like this:

Affiliate marketing is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts.

Affiliate marketing is also the name of the industry where a number of different types of companies and individuals are performing this form of internet marketing, including affiliate networks, affiliate management companies and in-house affiliate managers, specialized 3rd party vendors, and various types of affiliates/publishers who promote the products and services of their partners.