You are boring. People are boring. Their lives are boring. Their jobs are boring. Their hobbies are usually boring.
Break the boredom bubble. Bring them out of their boring lives.
One reason that people like stories is because it brings them out of their boring lives and into a fantasy world. That is why people read books, and why people like movies. It enables them for a short time to get out of their misery and into a hero’s exciting life. Mystery, intrigue, murder, passion, failure, epic lives. In ancient Greece, attending the theatre was obligatory for the common folk. The elite of that time believed that people watching tragedies in the theatre were actually educated by it. Since their lives were boring and simple, watching epic love stories and epic war stories expanded their mind and taught them life lessons.
Successful marketers understand that, and they create advertisements that tap into that basic human need to get out of misery. Buy our car, it will make you look like a rock star. Buy our shampoo, girls will want to caress your hair. Buy our gadget, your friends will want to play with you. It goes on and on with every successful product. Just look at the latest coca cola ads, they show an impossible exciting life and then BAM, coca cola zero. This is called anchoring in hypnotist terms, meaning that they abuse the way the mind works.
The mind links information to mental constructs called anchors. It just works like that, and honestly as a marketer/businessman you don’t really need to worry how and why it does that. You just need to abuse that fact. When your brain gains a new piece of information, it links that information to an anchor. Just think of your favourite old songs. Whenever you listen to them, they remind you of someone special, or someplace special, or an event in your life. This happens because your mind has linked that blues song to the memory of the first time you danced with a girl, or a rock song to the memory when you first drove at high speed.
The most memorable memories (pun intended) are the exciting ones. The “I will never forget that in my whole life” experiences. But the truth is, that most people are pathetic. Studies and percentages are usually trash info, but I will write this one down: An average person actually lives only 2 minutes per year. That means that out of every year of life, his exciting moments average 2 minutes.
Want to see it in math? A year has 525600 minutes, and the average person has an adrenaline rush in just 2 of those.
That is one shitty percentage.
If you understand this fact, it will redefine how you design products and advertisements and businesses. It is simple yet complicated, in the way that there is no clear how-to in making people un-bored.
Let me say this again. You are boring. People are boring. Their lives are boring. Their stuff is boring.
Make them think that by buying your product they become cool and successful and rich looking and sexy, and they will buy your product. It doesn’t matter that the product actually does not make all those things happen, it only matters that the customer believes that it does.
Because people want to believe it. They want a way to lose weight in 4 weeks without dieting or working out, they want a device that grows their dick because they think women will like them more, they want fashion clothes that make them feel like celebrities, they want overpriced 5 star suites that make them feel like kings.
Make your business different, so that it stands out of the rest. Make your products different, so that they appear exciting. Find a way to bring people out of their misery for a few seconds, and they will happily pay you for those seconds.
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