Glowleaf

The elegant business is nothing more than any other business, with some ingredients added to it. I will explain thoroughly what it is and its particular parts, but here is a summary to help you understand.

• The purpose of any business is to make profit. The purpose of the elegant business is to profit just enough for her owner for him to live nicely.
• The goal of any business is to grow, either nationwide or worldwide. The goal of the elegant business is to dominate a niche market and to provide cashflow.
• The structure of any business requires more and more employees as it grows. The structure of the elegant business eliminates the human factor as it reaches perfection.
• The products of any business are varied, follow trends and come in numerous shapes and sizes to accommodate every customer need. The products of the elegant business are designed for maximum profitability and sustainability and provide value only to select but worthwhile customers.

I hope that the above provide a glimpse of what the elegant business is. I know that some may have already created such a business, but I am sure that most people haven’t.  It is a contrarian mindset, one that abides the rules and creates new paths. Most will call bullshit and move on.

It is understandable.

These pages are not for them.

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written by Glowleaf \\ tags: business, The Elegant Business

…and so are the businesses they create. Or their products. Or their books. Or their blogs.

The masses are exactly that, massive. You cannot create something that appeals to everyone. Actually you can, but it will be boring. Boring does not sell.

Rock and Roll did not appeal to everyone, it appealed to the troubled sexually supressed youth of the times. Apple products are not for minimum wage people (which consist the majority of the population). Designer clothes are for multimillionare’s women and supermodels or hollywood stars. They are not that many… I bet you could fill a theater with all of them.

Take a step back, and look at your product, or service, or website from a distance. Does it look convincing? Does it look professional? Does it convey the right message, the one you are trying to send?

Does it even look interesting?

No matter how excited and passionate you are about your product or website, I am sure that people do not share your feelings. If people tell you “Yeah, well, it’s like that website” and you protest “No, mine has this difference! It’s not the same” then you need to rethink a lot of stuff.

I am going to use Godin’s term here: Try to make your product remarkable.

You want examples?

• T-shirt hell. They are amazing. They insult everyone they can find, and that only makes them more popular, and with a more devoted audience. They got press coverage, famous people wearing their tshirts, and playboy babes photoshooting with some of the dirty ones.
• Facebook. Yes, facebook. Streamlined design (at least until they integrated those disgusting widgets), viral features, solid website. They simply made the best social website, and that is truly remarkable. This one is an exception, because it is for everyone, but it does that amazingly well.
• Wickedfire. A forum for webmasters, SEOs, affiliates and grayscalehatters. What makes it remarkable is the pissed off feel inside, the endless vulgarity, the ebook hatred, and the boobs icon sanctity. No, its not for everyone, and that is exactly what makes it so great.
• Cambridge University. You did not expect that one. They have the largest rejection rates. Why? Because they believe they are the best, and they cut off all the slackers mercilessly. What does that give them? The title of “the best university”. And people spend years of their lives, and huge amounts of money just to get in there.

I could go on, but you get the picture. Do some serious self critisizing here, ask yourself “why the hell is my product any different than the other shit on the pile?”

If it’s not exceptional at anything, then why should someone buy it? Here is a list, if you can’t place your product in one of the spots, then change it and put it in there.

My product/service/website is:

• the most informative
• the most laconic
• the most annoying
• the most advanced
• the most noob friendly
• the most expensive
• the cheapest
• the easiest to use
• the hardest to use
• the most serious
• the most comical
• the most well known
• the easiest to get into
• the hardest to get into
• the prettiest
• the ugliest
• the oldest
• the newest

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written by Glowleaf \\ tags: business, marketing, product