I had a revelation today. I read a post from some idiot who started a thread and said the same old crap, add value to the internet, inform your visitor and the same old stuff swearing at everyone and no one at the same time. And then it hit me: “How much does my quality content give me, and how much the crappy/spammy one?”
Well, guess what. The spammy brings in more cash. Yes, its true. Don’t get me wrong, I get all idealistic some times, I too want to add value to the internet, I too want to educate the visitor, to impose my worldview to someone else (this blog is proof of that). Yes, I want to be proud of having websites, the epeen value of owning/running something big. Yes, I want to be able to namedrop a huge site when someone asks me which ones I own.
But quality is not good for business. It’s not me who declares that, the facts do. And in the end, business comes first, hobbies come second. It never seizes to amaze me how crappy sites with broken themes get conversions. How people order yacht charters on my splog’s comments! On a spammy, crappy, shitty, illegible SPLOG!
My most profitable domains are the ones that are typosquatting and domainsquatting, not the keyword rich ones.
My most profitable ppc projects (adsense style) are from funny/shitty/weird pics + social bookmarking.
My most profitable ppc campaigns are the ones promoting the crappiest of all products, like ringtones/crush/submits etc.
It gets to me sometimes. I make real projects, with valuable content, with an amazing visitor experience. And they tank. Simple as that.
And I see every shitty, forgotten abandoned site I make become profitable.
Someone is laughing down at us.
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