You need to stop refreshing your stats.
You all agree right?
You need to stop refreshing your stats.
Got it?
No seriously, STOP REFRESHING YOUR STATS.
Part of the shift to the businessman way of thinking means maxing out the “fire and forget” motto. Emphasis on forget, and it literally means forget. Fire up that campaign, make sure it works, all links go where they are supposed to, and then forget about it completely.
Set up that splog farm, make sure all crons fire, all rewrites work etc etc. Then forget about it completely.
Buy that domain for the great new project you have in mind, set up a slow splog with relevant keywords on it to let it mature, and forget about it completely.
Why do I keep telling you this? Because you have to train yourself to fire and forget. Remember, fire and forget does not mean neglect, it means set everything right, make sure it works, then work on something else without refreshing the stats every 2 minutes. If the visitors come, they will come. If the product sells, it will sell. Keeping an eye on it makes no difference at all.
That is the big trap for newbies with Adsense. Adsense is a great and easy way for noobs to monetize their site, and they sit there and refresh the stats page instead of working on the site to make it more profitable. But, ok, the noobs are noobs, they have a reason for getting excited for making money online. What reason do you have? Is it your first check? Is it your 100$ milestone? Your 1000$?
Oh it is? Then why not spend your time working on the next milestone, instead of watch the first one come towards you slooooooooooooooooooooooooooooooooooooooooooooooooooooooowly.
Here is what being an expert means:
- You know the lay of the land.
- You have the techniques mastered.
- Your experience tells you what works and what doesn’t in different situations.
- Your guts show you the opportunity.
- You research the idea.
- You make the investment.
- You set up everything the right way.
- You make sure everything works as it should.
- You forget about the whole deal.
- You go to your next project, while casually keeping an eye on the first.
Of course you are not an expert, because then you wouldn’t need to read this. Read the above steps, and fill up whatever aspect of them you are lacking in. Yes, it’s that simple. You don’t know the playground? Learn it. You don’t have the techniques mastered yet? Practice more. No money to invest? Make more! You d… etc etc.
Someone might ask here: “But I can’t leave the first project alone, it needs constant tweaking and monitoring!“
Why oh why my dear friend have I been yelling all this time about the 80/20 rule? Make the project NOT need constant tweaking and monitoring. How? FIGURE IT OUT!
Keywords are: outsourcing, automation, cron scripts, moderators, user contributed, useful tools, viral growth.
Keep on generating assets. As soon as something becomes stable and profitable, let it work and focus on your next project. Don’t try to squeeze out the first project for a few extra cents. Yes, optimize, but learn to recognize when it is time to stop and focus on the next one.
Only if you are an expert on anything will you understand what I am about to say below.
Experts see, evaluate, adjust, squeeze the trigger and walk away before the bullet hits the target. Why? Because they have already seen the bullet hitting the target in their mind. A veteran basketball player turns his back before the ball starts coming down. He knows if he will score or not. The actual physical event of the ball hitting the net is just a confirmation of what he already knows.
An expert plays all scenarios in his mind, the possibilities rush through his thoughts. The techniques are already mastered, it’s the strategy that matters now. He even invents new techniques all the time, his understanding of his craft makes him a pioneer.
An expert is never lucky, he sees that opportunity coming from a mile away and when it approaches in his trap he grabs it hard and rapes it till its dry.
An expert teaches, because through teaching you force your mind to sort through the endless amount of data on your craft, and categorize, analyze, prioritize in order to feed it to the student in manageable chunks. Through the act of teaching he goes through the basics again, and sees them with a wholly different eye, resulting in more skill and experience.
If you really want to become an expert on something, go read the above list again. It is the only guideline you really need.
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