Nov 02

Branding your way to success

Doodling, Internet Marketing, Virtual War, WebWriMo challenge No Comments »

How strong is your business’es brand name? Does it create emotions when people gaze your logo? Is it memorable? Do people recognize it?

To understand how importand branding is, take Google for example. Google has managed (through an amazing service) to become a habit. Habits rarely change. A new search engine might show up, bigger, faster and better than Google, but the latter will still keep its market share simply because people are used to typing www.google.com and hitting enter…

The same goes for Coca-Cola, Intel, even Post-it.

Maybe all your business really needs is some work in its branding to take off. I discovered some experts online, specializing in branding your business. Their whole concept and mindframe seems to suit my ideas, about making your business and product remarkable. The site is www.brandidentityguru.com, and they offer services ranging from search engine optimization, logo design, marketing strategies, branding strategies etc.

A funny page is their Brand Strength Test, where you rate a few factors of your brand, and the tool measures your brand strength in different areas.

Brand Identity Guru will show you what people really think about your current image, what needs changing or enhancing, and the exact steps for that. They will research the niche you are in, and compare your brand against a couple of competitors.

Knowing the lay of the land, knowing your own and your competitor’s strengths and weaknesses can give you a powerful competitive advantage.

I love their way of thinking, and a page that really got me thinking is this one, on what is branding. No, it seems that branding is not just your logo…

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Popularity: 11% [?]

written by Glowleaf \\ tags: , , ,

Oct 22

How to do it right (no, not sex…)

Doodling, Internet Marketing, Mind over Pixels 3 Comments »

As I was surfing, I fell upon this header image, a beautiful and clever way to mark your under construction pages (don’t ask me what was I actually looking for…)

And it seems, that the whole site called sensational.com is at the same level of sleekness as well.

The site is basically a review and directory site on healthy living in the US, exercise, diet reviews, detox via natural means and all those crazy things people do to stay healthy.

First of all, I like their business model. They have a popular niche, “Healthy living” that encompasses plenty of products, and plenty of products create confusion to the market, making the signal vs noice ratio a headache for the buyer. And we all know that stress can kill your health faster than a Big Mac.

So, sensational.com steps in (also the domain name is absolutely…eh, sensational!) and promises to the puzzled healthy-wannabe what each product does, where to find it, how much it costs, testimonials and a well written review to help him make the decision.

The idea is perfect, the market is healthy (hah!), and the marketing methods actually help the visitors make their choices.

Sections of the site are separated in two:

  • Product reviews

Here are reviews on practically every health product in the US that is worth a second look, coupled with exercise equiment and detox products/techniques.

  • Directories

Easy to navigate directories on US:

  1. Spa
  2. Gym
  3. Pharmacy
  4. Health stores
  5. Nutrition
  6. Plastic surgeons
  7. Beauty Salons
The team behind the site really knows what it’s doing, and their idea, business model, implementation and promotion methods are so professional that it is worth studying them to get some hints.

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Popularity: 13% [?]

written by Glowleaf \\ tags: , ,