Trusted Site

Oct 22

Older is better

Blogs, Feed the Spiders, Noobs, Parking space, Unreal Estate 2 Comments »

I own an old domain. A great domain actually. It is DMOZ listed, 10 years old, at least 5 year old backlinks. The only downside is that its not that brandable.

And for a silly inexplicable emotional reason I did not use it all this time. It is on the travel niche, a competitive niche compared to others.

Anyway, I stripped down the old site, and set up a new WP blog, and the classic thingies:

Revolution Blog theme
WP cache
Expanded pinglist and permalinks
Nextgen Gallery, with 20 pics
Xml sitemaps plugin, and submitted site and sitemap to Google webmaster tools
Pingcrawl
CForms II, it is still a business site, we need orders
Feedburner
TLA, because the niche pays good and TLA inlinks are as discreet as it gets

All the tricks I mentioned on a previous post basically…

I filled the site up with 20 articles on the theme, and 20 videos, utilizing the pingcrawl and putting tags so that it fires.

Then submitted a few of the articles and videos to social bookmarking sites, mainly stumble upon.

The next day, the domain was ranking #6-7 for some competitive terms. Of course, the rank will not stay that easily, but it proved to me that an old trusted domain can rank very easy with no penalties, and no red flags for quick link growth. The ranks fluctuate for 4 days now, as expected, but they are much higher than my main site that took me a year to rank.

The point is, that if you have, or can buy, an old trusted domain 7+ years old with same age links etc, use it.

Throw up 20 pages of articles, 20 pics and 20 youtubes. Dont bother that much. Just develop it a bit, and link to your main sites. And sell links on it.

If the case is different than mine, and your domain is brandable, by all means work on it. You will find yourself waaay ahead of the curve.