Glowleaf

I know it is getting tiresome. I launched a new version of the first greek affiliate marketing forum. It is there if you can read it.

Popularity: 1% [?]

written by Glowleaf \\ tags: affiliate greece, affiliate marketing ελλαδα, greek affiliate, greek affiliate marketing forum

A few months ago, I posted some articles about a concept I am working on, the Elegant Business. This is not just an idea, I have already done this for my business, and now I am trying to break it down and make it easy to learn.

Anyway, I think that this concept had a great welcoming, so I decided to separate it on a different site and expand it from there. Go to http://www.elegantbusinessmanual.com/ and read the previous articles, as well as some new ones. I will keep them coming if I see that people like them.

Popularity: 1% [?]

written by Glowleaf \\ tags: elegant business, entrepreneur, startup

Warning! Disturbing Images Of website gore. If you read this post, you will be tormented by terrible nightmares of your precious websites been eaten by social multifaced beasts.

I just had my first site crashed by the sheer power of the facebook like button.

Most webmasters are familiar with the “digg effect”, or at least the effect of any major social site that suddenly sends thousands of hits per second to your site. It doesn’t have to be digg.

In order to explain this post better, I whipped up some crude shots of how I imagine the two effects.

This is how I imagine the Digg effect:

Yeap, this is what happens to a site when it gets frontpaged on Digg, or any other big social cesspool like Reddit or Stumble. Of course there are the pictures of burned servers etc, but that is the aftermath. This is the action shot.

Now, here is what happens to a site when it reaches the level of 4000 likes per hour, the Like effect:

It doesn’t seem that bad, does it? Well, lets go deeper and you will understand. When you implement the open graph protocol, you basically add some metadata to your pages so that facebook knows what to show on a user’s stream.

On your server logs, you will see this dreaded line of text:

Browser Type: facebookexternalhit/1.1 (+http://www.facebook.com/externalhit_uatext.php)

That is not a visitor, that is the facebook bot pulling the metadata, every time someone loads a facebook page with an external like line.

So, if for example 100 people liked your page, and for simplicity’s sake lets say 2 of each of those people’s friends visited their profile page, you would have instant 300 metadata pulls off your site. I am sure that facebook has some sort of a short-lived caching in place, but from the practical data that I see, the metadata gets pulled quite often.

On my case, my moderate VPS crashed 10 times in a single day when people started liking and visiting and re-liking and spreading the word. I think, that facebook’s multiple servers were pulling data from my website from different locations, like the hands on the picture. Simply put, a DOS attack.

And if that doesn’t seem that bad, remember that you actually do get visitors from facebook likes. And the like plugin loads data from facebook again, to show the like count. And images get reposted on facebook streams (when the user likes and leaves a comment, RTFM), with an average of 200 friends per user. So the images get hotlinked, the site loads for the users, the metadata gets pulled every few seconds. I believe the scientific term for this is “clusterfuck”.

The worst of all is that the caching plugin didn’t help that much. Usually, with a cache you get to survive a digg effect, but in the like effect, it pulls on the server CPU and the cache does not save the day.

We still don’t know if the facebook likes have any SEO value, and the traffic is the standard low quality social one. From what I have seen, it is not viable to maintain a powerful server for viral content with low conversion rates.

Has anyone experienced the Like effect? Have you found a way to ease the impact?

Popularity: 1% [?]

written by Glowleaf \\ tags: digg effect, facebook like, like effect, social traffic, viral

When I explain people my money making minisite concept, I often get asked to show an example.

Well, today I have that example, and have written the methodology of creating one.
I want to point out, that this is not the only way to make money making minisites (from now on referred to as 3m) and it is certainly not the best way. But it is a tried and true way, and can be applied even by newbies to many niches. Also, I have spent a lot of time experimenting and a lot of money trying out tools, and in this guide only the very best are mentioned. Every tool that I tell you to buy, IS, I swear, the best tool I have discovered up to now.

I will outline in this guide the creation of a 3m, as I build them, and as I market them. This is my way, and it works for me. I invite you to learn from this guide and make your own 3ms, and shape the process the way it suits you.

Lets begin.

A money making minisite, a 3m, is simply a site made for making money. Nothing else, nothing more. A perfect 3m will:

• Rank in its niche, and get organic visitors.
• Pre-sell people to buy through your affiliate link.
• Gather emails, for a niche mailing list that can be used in the future.
• Use an engine that makes it easy to change content (remember, the point is to have multiple 3ms working in parallel)
• Work as both a great landing page for ppc and a site that makes recurring income from non paid traffic

The parts that 3m consists of:

1. Wordpress
2. WFreview
3. Tweetadder
4. Aweber
5. Fatcow hosting

The concept:

I will make a minisite, for a juicy niche. I chose DSLR cameras, because they are a good trend these days, they are a narrow niche, and they are juicy products. I also chose Amazon as my affiliate link, but the concept works with any other affiliate offer, even different offers of the same niche. The idea here is to keep the choices low, never give too many options to a buyer. That is why I chose to make a top 5 dslr cameras 3m.

The content:

Since I am making a review site, I just googled for some articles that I could use, that reviewed DSLR cameras. I happened to find this article, http://www.mademan.com/top-5-dslr-cameras-summer that is perfect for the job. In other circumstances, I would just gather some reviews and combine them.
Since I am using amazon, and I now have the products that I will review, I just go to amazon.com while logged in to amazon assosiates and open up each of the five product pages. Amazon gives me a fast way to make a deeplink through the toolbar above, so I just click link to this page and then choose my tracking id. Then I choose text only, and copy the deeplink code that looks like this

http://www.amazon.com/gp/product/B00267S7TQ?ie=UTF8&tag=glowleaf-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=B00267S7TQ

I gather all five of my dslr models, the Nikon D500, the Canon EOS etc and I put them in a notepad file along with their respective reviews from the article.
I also go to the product pages and gather a few of the customer reviews from Amazon, and put them in text file as well.

I also gather the product images that I need, and put them in a folder with the rest of the content.

The set-up:

For this step, I will assume that you already have hosting, and that you have a domain registrar that you prefer. If not, I suggest you get this hosting package from Fatcow, that comes with a 30% discount, a free domain, and free coupons for ppc advertising. For newbies, this is the best package right now, and the ppc coupons are perfect for the minisite we are building.
In the example I actually did use Fatcow hosting, so I just went to this offer, put in the domain name top5dslrcameras.com and clicked next. I then purchased the hosting for only 44$, and got to the control panel (after I verified my email and changed my password). I clicked Install Central, and then chose Wordpress. I put in the blog name and the admin password, clicked on “yes install to this directory even if it already exists” and clicked install now.

The blog is installed, but the domain still needs to shift and wordpress might take some time to show up, so I leave the site for now and get on to find the other pieces.

WFreview, which you can get from here, is the perfect solution to the 3m concept. In a single plugin you get the review engine, free wordpress templates that are perfect for the job and a tool that does most of the work for you.

I got wfreview, and I went inside my member account to download the theme and get the plugin. I just clicked the download link on the line WFreview 4.0 and put in my domain, top5dslrcameras.com in the box on the right. Then clicked download, and got the plugin activated for my domain. You can add as many domains as you like by the way. I also clicked the download link on the theme Side by side. The others are good also, but I prefer this one.

Ok, now with all the files gathered I go to my wordpress installation, and login as admin. From the plugins tab, I click new, upload, and I select the zip file that contains wfreview. I activate the plugin and move on to the theme. As before, from the new theme, upload page I select my theme zip file and activate it after it gets uploaded.

Most of the set-up is done, but I still need to go to wfreview categories tab. I put in the categories:

1. Price
2. Features
3. Picture quality

And click save.

At this stage, I just need to add the content.

I open up my content files, the text file, the pictures etc. I go to new post in wordpress, put the model name in the title, paste the review text and add some tags. I also upload the image of the camera, and link the image to the affiliate link I gathered earlier.
One more step, I need to go down the page, on Custom fields, and I need to add a new custom field with the name
URL
and the affiliate code for its value. I click “add custom field” and I am done. I only need to do this for the first time, for the next posts I just select the URL from the custom fields dropdown and paste the new link.

I add all 5 posts to my site, and there is one last step for the site to be ready. The 3m looks a bit weird right now, because the reviews are missing.
Again on wfreview, I go to the Generate reviews tab, and set it to generate between 3-7 reviews on all categories, and rate posts with less than 1 review.
I click Generate, and now my 3m site is ready. It looks like http://top5dslrcameras.com

Twitter:

I am going to use twitter as one of the two ways to market this 3m, so I need a twitter account by the name top5dslrcameras
I put an avatar to the account, a background and a bio. I do some fast searching for “dslr” and follow some people, just to get started.
I then close the twitter page, because I have a much better tool, called tweetadder.

This little tool is great for automating a lot of the tedious tasks in twitter marketing. With it, I can manage and automate multiple accounts. I will use it for my 3m, at first to get a lot of followers, and then to market my minisite to them.

Tweetadder is easy to learn and has a tutorial, so I will just talk about the basics here. Once I add the twitter account top5dslrcameras, I have it search for “dslr” and save all accounts to the “to be followed” database. I also manually find 2-3 twitter accounts that have a lot of followers and search for their followers in tweetadder. I add all those accounts, and then have tweetadder follow about 500 people. Then I set it up to tweet the following tweets automatically, pulled from a text file:

I leave it aside for now, but I will have tweetadder follow about 300 people every day automatically from now on.

Mailing list:

I am going to gather a mailing list for my 3m, and I am going to make it good. It might seem as too much trouble for a minisite, but it is not. The list will be small, but it will be super targeted to the niche. I will also provide more value per visitor for my ppc campaign, because I will be able to reach that visitor again in the future with new offers. A tight list works amazingly well, even a 500 person list can get you more than 30 sales.

Aweber is the perfect tool for this job, because we don’t want to get bothered much with the mailing list itself, we need a set it and forget it method. Also, the lists are small so aweber’s costs are minimal.

Now, I am going to cheat a little. I go to CJ.com and look for the software offers. I know that every serious photographer uses Adobe Lightroom, and the CS5 suite recently came out. That means that not all photographers have made the move yet. I am going to give them an incentive to make the move, a 30% discount link. But, I am going to give them the coupon after they subscribe to my mailing list. Bear in mind, that you can find discount offers on almost every software, and you can find software that suits every niche. That is the idea here.

So, I set up a new aweber list, and create a lightbox form. I write on the form something like “Get a 30% discount on Adobe Lightroom. Put your email here to receive the coupon (you will need to confirm your email)”

Then I just set the autoresponder to email the link back.

I install the email form on my theme, I just paste the code at the file home.php, after the body tag.

PPC:

Now that my site is ready, I will make a ppc campaign for it. If you got the hosting from the link above, you will also get advertising coupons. You can use those coupons to drive some traffic to the 3m and see which source converts the best.

The only advice here is to take it slow, use low budgets until you know what you are doing but the most important thing is to keep it narrow. For example, my keyword list for the top5dslrcameras.com is this:

Popularity: 1% [?]

written by Glowleaf \\ tags: 3m, aweber, email marketing, money making minisite, niche marketing, review sites, tweetadder, twitter marketing, wfreview

There are sometimes when you want to hit your head hard on a wall. This is one of those times for me.

After trying for months with adwords campaigns and struggling with quality scores, I found out how to get impossible QS.

The trick is simple, make a video ad and promote it on youtube. The ad will get 7/10 and above in QS, with many keywords being perfect 10.

Making a video ad is a bit tricky, you need to click on “New ad”, then “Display ad builder”. Then you click audio and video and search for your promo video, or you can make one ad using the templates shown in the ad builder. It is soooo easy, don’t be intimidated. Then you can select placement targeting youtube.com and throw in your normal keywords.

The video ad needs to be short in length, and of course it will not perform as well as a text ad targeted directly to your page, but the QS tradeoff will make it worthwhile in most campaigns.

I am such an idiot for not thinking of this before. Fuck!

Popularity: 1% [?]

written by Glowleaf \\ tags: adwords, keyword, placement targeting, ppc, qs, quality score, video ad